A real class schedule
An actual table on the page, not a photo. Readable on a phone, filterable by day or class type, and quick for you to change when a coach is out or a class moves.
Websites for gyms & studios · Houston
Gym websites that fill classes.
Someone looking for a gym compares three things, and none of them is your equipment: what it costs, when the classes are, and whether they can try before paying. If your site doesn't say, they go with one that does.
Why you're losing new members without knowing it.
The path of someone about to join a gym is surprisingly short. They search, open two or three sites, and on each one they look for the same three things: the price, the schedule, and whether there's any way to try it. If they can't find that in under a minute, they close the tab. They aren't going to fill out a form so somebody can call and tell them the price — that's friction at exactly the moment motivation is most fragile.
The most expensive mistake is hiding pricing behind "contact us." In this business price is the first filter, and hiding it doesn't produce more calls: it produces fewer, and the ones who do call leave anyway once they hear it. Publishing it weeds out anyone who was never going to join and brings you people who've already decided it fits their budget.
And there's a third factor almost nobody takes advantage of: the decision to join a gym happens in spikes — January, before summer, after a doctor's visit — and almost always at night or on a Sunday. Exactly when your front desk is closed. If the only option at that moment is to call tomorrow, half those people never call.
The most common mistake
The class schedule as an image is the mistake that turns away the most people
It's very common: the class timetable posted as a picture or a PDF. On a phone you have to pinch-zoom, it isn't searchable, and Google can't read it. Built as a real table on the page, it lets a visitor see in two seconds whether there's a class at a time they can make — which is literally what decides whether they join — and lets Google index every class and every time slot.
What your site really needs.
Not a generic feature list. This is what moves the needle specifically for gyms and studios.
Published pricing
Monthly rate, enrollment fee if there is one, and what each plan includes. It's the visitor's first filter, and hiding it just sends them to the next result.
Free trial in one tap
A gym's primary conversion isn't the sale, it's the first visit. A button that books a free class at any hour, without calling anyone.
What the place looks like
People want to see where they'll be training before they show up: the floor, the locker rooms, the equipment. Your phone is enough to start: I'll tell you which shots to take and what time of day the light is best.
Who you'll train with
A profile for each coach with their specialty. In smaller studios and boxes, clients choose the person as much as the place.
Ready for the January spike
Fast on mobile with a clear sign-up path, because the weeks of highest demand are when a slow site costs the most money.
A typical scenario
Sunday night in January
Someone decides on Sunday that this is the week they start training. They search "gym near me" at ten at night. The first has the schedule as a photo you can't read on a phone and no pricing anywhere: they close it. The second says "contact us to learn about our rates": they close that one too. The third shows $49 a month, a 6:30am class, and a button that says "Book your free class." They book it and show up Monday. That decision was made at ten on a Sunday, with the gym closed.
I want to be the one they pick What it costs
From $550, fixed price.
A gym site with a class schedule, pricing and free-trial booking usually lands between $550 and $1,000 depending on how many disciplines you offer and whether you'll edit the schedule yourself.
- Custom design, never a template
- Mobile-first from the very first draft
- Local SEO and structured data
- The domain in your name
- Google Search Console configured
What's worth knowing in your industry.
Can I update the class schedule myself?
Yes, and in a gym it matters more than almost anywhere else. An out-of-date schedule doesn't just look sloppy: it sends someone to a class that isn't happening, and that person may not give you a second chance. Holidays, a coach out sick, summer hours — you change it yourself the same day, in a couple of minutes, and I walk you through it before handoff. If you'd rather not deal with it, I can make the changes for you under the maintenance plan.
Can it connect to my member management system?
Usually, yes. Mindbody, Wodify, Zen Planner and most gym software give you their own links for booking classes and signing up, and the site sends people straight to them. Memberships, billing and check-ins stay where they are now: the website's job isn't to replace that software, it's to send new people into it. If you aren't using any yet, for a small studio the honest answer is often that you don't need it yet — a schedule people can read and a simple way to book the free class will take you a long way.
Is publishing pricing worth it if we're more expensive than the competition?
Yes, and maybe more than if you were cheap. If you charge more, your site has to explain why in the same place the price sits: small groups, certified coaches, specific equipment, whatever it is. That turns the price from a bare number into a comparison you can win. What doesn't work is hiding it: someone who calls without knowing and finds out over the phone leaves anyway, after taking up your time.
I also design websites for these businesses.
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